Building an Ethical Business

On Sunday 25th March 2018, at the fifth PT Toolbox Live Event, I will be giving a talk on how building a business based on your personal values and good ethical practice will attract customers with similar values, whilst also giving you some security in case anything fucks up. It will give you the means to deal with the situation in a moral fashion.

The other benefits to having a business based on those factors include a more successful brand, as well as ensuring sustainability for your business.

My business partner, Steven Forsdick, and I will then be introducing a case study of Southend Personal Training Academy, my second business. We will be going over how we turned over £200k in our first year and then how we dealt with the backlash of an affiliate stealing over £50k.

Through this case study we will show you the way that our business ethics and values helped us deal with everything that happened as we had zero negative feedback.


So… Who am I?



(to the tune of Moana)

People often ask me how I’m qualified to give advice to personal trainers and fitness business owners. 

I’ve been in the fitness industry since 2007 and have had various roles within the fitness industry including freelance personal training, tutor, assessor, PT studio manager, business consultant and guest lecturer. 

Some of my career highlights include:

  • Becoming a freelance personal trainer in 2008 for L.A Fitness and becoming fully booked within my first 30 days. I then sustained this business for a further two years. 

  •  Starting PT Toolbox in 2013 to provide high quality support and education for personal trainers

  •  Launching Southend PT Academy in November 2015 and turning over £150,000 in our first year with barely any advertising

  •  Qualifying and mentoring over 250 personal trainers since 2010 

  •  Being the founder of UK PTs, the largest group of personal trainers on Facebook, which has over 8,300 members to date 

  •  Presenting at events, seminars and lectures across the UK and to trainers all over the world via webinars

  •  Consulting for businesses ranging from meal prep companies to supplement distributors


PT Toolbox was designed to be the resource that newly qualified personal trainers need but have never been given! 

 Through PT Toolbox I now help personal trainers with both technical and business knowledge as well as mentoring them through the process of being a fitness business owner. 


To book your tickets and get some #knowledgegains click here.

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