Building an Outdoor Fitness Business

Adam John


Adam has been in the fitness industry since leaving school at 16. Over the last 16 years Adam has worked with large health club operators in numerous roles such a Personal Training, Fitness Management and also in key national roles such as UK Fitness Trainer and National Group Exercise Co-ordinator.  


Adam has been delivering coaching to Personal Trainers, Fitness Coaches, Group Exercise Instructors and Fitness Managers over the last 5 years for Virgin Active in the Fitness & Wellbeing Academy and is the founder and Head Coach of Primal Instinct – an outdoor group fitness and personal training company.  


Now working for himself, Adam splits his time across Primal Instinct and fitness industry consultancy for private businesses looking to increase revenue in their Fitness & Wellbeing product. 


To book your ticket to see Adam talk at the next PT Toolbox event on Sunday 28th January 2018 at Bath Uni click here. 


Building an Outdoor Fitness Business


Building a Fitness Business of any kind takes buckets of patience, focus, passion, plus a real drive and ‘why’ for what you’re trying to achieve……building an Outdoor Group Fitness Business? It takes ALL of that and so much more!  


Most notably at this time of year the potential of you standing in a freezing cold, dark field… looking like some sort of… person who stands in dark fields on their own (we all know the type). I’m going to be talking about putting in place the key foundations that will put you head and shoulders above your competitors and how to get the attention of the perfect member/client for you AND THEN how to keep hold of them!  


I’ll be covering all the pitfalls of starting a business based outdoors, the art of gamification and how to challenge the big boys once you’re up and running! I’m really looking forward to meeting you all there on the day!  



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